Marketing specialization is a process or activity that aims to know the customer’s desire, in addition to providing products or services that meet his desires and needs.
Marketing specialization is considered one of the most important specializations required for companies, and it arose as a result of the expansion of the spread of goods and products and the intensity of competition in various fields.
As the e-marketing specialization has become an essential tool for success, no company that does not have a marketing orientation can control its success in the global market, so it is important to know what is the marketing specialization and its benefits.